The ADDYs Are Upon Us
Nearly 700 entries for The Austin Show, 2008 ADDY Awards were judged this past weekend. The outcome? The Austin creative community remains strong and supremely talented. Our national and international peers agree to judge our work because they know Austin is an advertising community to watch and even envy with our highly-touted quality of life.
Why are we rebranding the Austin ADDYs as The Austin Show? Because the toughest part of the ADDY winning process is here in our own backyard. Regardless of the outcomes at district and national levels, if you win at The Austin Show, you’ve reached a new level. One of our goals this year is to help Austin become one of the most respected ad communities in the country – The Austin Show helps move us toward that goal.
In March, JC Penney will receive the Advertising Federation District 10's “Innovation and Leadership” Award. T-3 was a contributor to JC Penney's success, and we congratulate the folks on Rio Grande for their savvy contributions. You can read more about their involvement in this innovative campaign below.
Happy 2008 to all and see you at The Austin Show on February 22.
Always Listening,
Pat Niekamp, President
Austin Advertising Federation |
On March 6, the American Advertising Federation’s District 10 will present JCPenney and its advertising agency partners with its annual Innovation and Leadership in Advertising Award, honoring their work on JCPenney’s new “Every Day Matters” brand positioning. Given to companies with employment in District 10, the award honors excellence in advertising in the areas of media, diversity and leadership. Austin-based T3 (The Think Tank), which has supported JCPenney’s non-traditional marketing efforts since 2002, will be part of the award-winning team.
